EASTPAK
PUR SANG COLLECTION
In 2012 Eastpak got together with the istituto europeo di design (Milan) to organize the "bag in town" design competition, inspiring young designers to rethink the relationship between the bag, its owner and their environment.
Of the 400 bags submitted, amen studio's prototype was selected as one of the 6 finalists, winning the chance to develop a complete line together with Eastpak - from design to finished product.
Pur sang explores the tactile world of the city.
A juxtaposition of simplicity and multifunctionality.
Made from materials that become even more beautiful with age. So the more you use it, the more it becomes a part of you.
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KEY
The smell of wet asphalt.
Not having time.
Look for shapes in clouds.
Bathing in the lake in underwear.
Saving money in a jar.
THE CAMPAIGN
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The communication of the pur sang has been thinked to tell the story about the collaboration with eastpak.
This collection is designed for a user who is very close to the world and the habits of the designers.
For this reason eastpak wanted amen studio Was the face of the collection.
