FLORENCE THE GREATEST HISTORY
Design of the brand identity for the multimedia show Incredible Florence. Incredible Florence is an unusual journey through the 200 years of the history of Florence. We have tried to combine the city's history with contemporaneity of the screened performance. The logo is compact in INFLO, which in its extrusion contains the iconographic shape of the Cathedral of Florence. An easily recognizable logo and scaleable to any size, but also declinable in any color. We have tried to emphasize the contrast between contemporary logo combined with historically important images. The visual impact is successful.