MERCANTIA

CAMPAIGN & STAND

We managed the communication of Mercantia brand during the years 2014 and 2015 taking care of the rebranding, catalogs, graphics and social.

 

AW 2015 CAMPAIGN

Art direction, photo shooting, styling and graphic layout of the booklet for Mercantia.

The white background puts the attention on the products And gives a new look to the brand. This is a good way to communicate the new value of Mercantia.

 

KEY  

 

Flash on the face.

Light spots. Young. Fresh.

Stylish. Feels like a woman.

SS 2015 CAMPAIGN

Art direction, photo shooting, styling and graphic layout of the Mercantia's booklet.

 

KEY

 

Tropic thunder.

Feline.

Textures.

Night view.

Contrasts.

 

BRACELETS COLLECTION

Art direction, photo shooting and graphic layout Of bracelets's catalog for Mercantia brand.

The color blocks reinforce the product and highlight its character.

The use of hands helps to give to technical support, such as a catalog, a more fashion and glamour appeal.

 

KEY  

 

Colourfull.

Feel happy when outside it's raining.

Icecream. Heart shaped glasses.

Write a message in a dirty car.

 

PREMIUM COLLECTION

Art direction, photo shooting, styling and graphic layout Of the lookbook for Mercantia Premium Collection.

This is a limited line of Mercantia brand.

The products are gold plated so it's designed for luxury market.

We tought that the black background Best expresses the value of the products.

 

KEY   

 

Like a Caravaggio's portrait.

Statue. Gold and black.

Red lips. Timeless elegance.

 

STAND HOMI

Art direction,  design and graphic layout for the mercantia stand @ Homi milano.  

The space is been designed to give to each Different product the greatest importance.

The central table acts as a stage,in which the products can be seen all Together from different points of view.

After rebranding, we decided to use the bijoux's packaging as stands for the installation.

This is the best way to associate the brand new image to the brand new products.

 

Key  

 

Eclettic. A piece of work.

Catalog. Order. Textures.

Go on stage. It's always the first time.

 

Designed by Amen Studio